- Screen new product ideas for commercialization.
- Assist in the development of strategic and marketing plans.
- Identify and manage client’s sales strategy and execution from specialty retailers to the largest mass market chains, and direct response companies.
- Assist in initial customer contacts with follow-up support as needed.
- Oversee the client’s advertising and promotion efforts, including direct-to-consumer channel marketing and website development.
- Identify necessary financial and operations support.
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